Partner content digital checklist
Word count for standard article pages
Headline should be between 65-70 characters
Stand first should be 150-210 characters
Body copy should be between 600-1000 words
Pull quotes should be 125 characters max
Image captions should be 110 characters max
All word counts include spaces
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Copy should be supplied as a google document. Any amends should be supplied as a tracked change within the same document.
Please specify any suggested pull quotes at the end of the document.
Bylines are permissible at the bottom of the page. Headshots accompanying a byline will be no larger than 300px.
More details
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Clients should provide one URL to be used within the CTA section at the bottom of the page.
Any URLs within the body copy should be clearly labelled. Tracking links should be supplied during the initial content briefing.
More details
Colour mode | RGB, minimum 72dpi
Format | JPG or PNG, 1920x1080px
Orientation | Landscape
Hero image
The area highlighted in the example shown will be cropped.
Colour mode | RGB, minimum 72dpi
Format | JPG or PNG
Aspect ratio | 16:9, 4:5
Body images
For more guidance on art direction please see the do’s and don’ts
Format | MP4
File size | maximum file size 250mb
Maximum length | 10 seconds but 6 seconds is the optimum length, the video can be looped.
Hero video
Please note that
we do not accept any imagery or video footage that contains logos
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Assets required for upload
- Full length video - no subtitles, ideal - length is 2:30-3:00
- Video title and description
- Thumbnail image
- A list of tags (keywords)
- Subtitles file supplied as a SRT file for bespoke players or a text file for YouTube upload -
- Minimum audio bitrate for lossy formats: 64 kbps
- Minimum audible duration: 33 seconds (excluding silence and background noise)
- Maximum duration: 30 minutes
- Transcript to be provided along with the audio file if available.
- Timestamps can also be used and added to the description.