Client & Disclaimer Labelling

  • Client names should be no longer than 25 characters, longer client names will be abbreviated.

    Client names appear in the top left hand corner of each Partner Content article page in uppercase letters.

    Please note that the use of company logos is not permitted.

  • Our partner content disclaimers appear at the top of the page upon loading and when the information icon is selected.

    Wording and explainers are below:

    This content was paid for by <client> and produced in partnership with the Financial Times Commercial department
    When we have had any part to play in the creation of the content (for example, via Alpha Grid, Longitude or another Third Party)

    This content was paid for and produced by <client>
    When we have been supplied content by the client and are amplifying it to the FT audience

    This advertisement has been produced by the Commercial department of the Financial Times on behalf of <client>
    For content advertising a product involving a risk of loss

    This content was paid for and produced by <audit client> with the Financial Times Commercial department
    If the client is our auditor

  • Audio disclaimers/intros should be per this example:
    “Hello and welcome to this audio article by <client>, produced in partnership with the commercial department of the Financial Times”

  • ‘Supported by’ is the only approved wording for commercially supported independent journalism.