Hero content & images
Hero image crop margins
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Colour mode | RGB, minimum 72dpi
Format | JPG or PNG, 1920 x 1080 pixels minimum
Orientation | LandscapeThe hero image container has an aspect ratio of 16:9. The area highlighted in the example shown will be cropped.
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Format | MP4, maximum file size 250mb
Maximum length | 10 seconds but 6 seconds is the optimum length, the video can be looped.
Videos should have an aspect ratio of 16:9 for desktop and 9:16 for mobile devices. For guidance on video content -
Colour mode | RGB, 72dpi
Format | JPG or PNG
Aspect ratio | 16:9 or 4:5
We do not accept any imagery that contains logos. Learn more about art direction and image dos and don'ts
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Headshots are not permitted:
Where the individual is only quoted within an article
Where the writer is a representative of the contracting partner
As hero imagery for any format
In marketing assets
Preferred formats and positions:
Custom illustrations are preferred for interview formats
For OpEds, position should be next to byline at the bottom of the piece
Where writers/contributors to a standard article wish to be featured, group shots, or shots of the individual speaking at an event are an alternative to corporate headshots
All instances should follow our DEI Guidelines
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We do not accept imagery created with Generative AI on co-created content.
The use of GAI imagery for for client supplied campaigns may be permissible if there is a suitable editorial use case.
Any proposed imagery must be shared with the FT team for approval, along with any supporting copy and the names of the tooling used to create the assets.